Bluetooth marketing as it is
Bluetooth broadcasting (Bluecasting) is a point-to-point communication system which uses the world-standard Bluetooth networking platform to transmit data.
Bluetooth advertising with Bluetooth marketing is a local wireless distribution or proximity push of advertising content associated with a particular place or product. Information can be received by individuals in that location or near the specific item who wish to receive them and have the necessary equipment to do so. The equipment may be a mobile phone, PDA or laptop.
There are many types of content which the Bluecasting system can send to a handset and these are increasing each time the handset manufacturers introduce new models.
Bluetooth Marketing News
What's new in the world of Bluetooth marketing and advertising.