Bluetooth Marketing
UK Royal Marines bluetooth campaign: "You may have something we are looking for"
The Royal Marines is using bluetooth mobile ads in a bid to drive recruitment of James Bond fans.
The campaign was featured on the Guardian:
Mobile video content, which was created by digital agency twentysix, will be made available via Bluetooth in 120 cinemas before and after showings of Quantum of Solace.
The 45-second clip opens with the line "You may have something we are looking for", and features footage of marines in action. It ends with the strapline "It's a state of mind".
Royal Marines will be appearing in 20 cinemas around the country on 8-9 and 22-23 November to meet movie-goers and answer questions about a career as a Commando.
The UK Royal Marines, as well as most of the U.K. army, navy and air force, are constantly running promotional campaigns in an attempt to approach young people.